REQ ID

98249

POSTED

May 28, 2026

FUNCTION

Marketing

LOCATION

Darmstadt, HE, DE, 64295

Content Creation Manager
To start as soon as possible in Darmstadt, Germany

We are Coty, a world-leading cosmetics company. We are the global market leader in fragrances and number 3 in decorative cosmetics. Our extensive portfolio of many renowned brands is sold in over 150 countries. We believe in beauty with a progressive vision and in brands that inspire our consumers – wherever they are in the world.

Successful brands in the luxury and lifestyle segments form part of the local portfolio. Colleagues from HUGO BOSS, CALVIN KLEIN, GUCCI, BURBERRY, CHLOÉ, and many more are looking forward to welcoming you!

WHAT YOU CAN EXPECT
Work smart – Up to 50% home working, trust-based working hours and flexible working arrangements
Team – A positive working atmosphere and culture shaped by diversity, collaboration and enjoyment
International environment – Working in an international corporate setting with flat hierarchies and exciting projects
Workplace – A modern working environment
Parking & transport links – Free on-site parking, a central location and excellent public transport connections

POSITION OVERVIEW

The Content Creation Manager is responsible for the development, steering, and operational execution of brand-driven and performance-oriented content across social media, community formats, and DTC channels, with a focus on Consumer Beauty brands in the DACH region. The role combines consistent brand storytelling with clearly conversion-driven formats such as live shopping via TikTok Shop.

KEY RESPONSIBILITIES

Strategic development, build-up, and management of brand-relevant content across social media, community touchpoints, and DTC channels, aligned with defined Brand, Media, and PR & Influencer Marketing objectives
Ownership of the brand-led TikTok Shop content strategy, including live shopping formats and native content with a focus on sales performance, storytelling, and brand impact
Development and continuous optimization of the DTC content strategy for the owned webshop, including SEO and GEO optimization to increase visibility and relevance
Development, management, and continuous enhancement of the TikTok Shop affiliate marketing strategy to drive sustainable revenue and GMV growth
Independent creation and post-production of social media content (photo, video, short-form), as well as active support of events for targeted content production and activation
Management of external agencies and coordination of internal stakeholders to ensure efficient, brand-compliant, and performance-driven content execution
Close, cross-functional collaboration with Marketing, Media, and PR & Influencer Marketing teams to deliver integrated campaigns and derive measurable learnings
Identification, further development, and scaling of successful content formats based on performance analyses
Monitoring and control of agency and project budgets in alignment with the Senior Social Media & Content Manager
Preparation of results, insights, and action recommendations for business reviews, management updates, and selected stakeholder communications

REQUIRED SKILLS & COMPETENCIES

Very strong understanding of social media and content strategies, particularly within the TikTok and DTC environment
Strong instinct for platform trends, relevant formats, and audience dynamics
Strong visual and creative sense for imagery, storytelling, and video content
Hands-on experience in the creation, post-production, and publication of photo and video content for social media using common video, image-editing, and publishing tools
Understanding of SEO- and GEO-relevant requirements and the use of corresponding analysis and optimization tools
Experience with CMS and shop systems (e.g. Shopify), business ad managers, as well as DAM/PIM systems and influencer/creator tools (e.g. Traackr) is considered an advantage
Basic understanding of UX/UI principles for digital content and product detail pages
Ability to think about and further develop content from both a creative and performance-driven perspective
Strong affinity for numbers and analytical thinking to evaluate content, channel, and shop performance
Structured, self-driven working style with high personal initiative and a hands-on mentality
Very strong communication and collaboration skills when working with internal stakeholders and external partners
High openness to AI tools, new technologies, and innovative ways of working
Very good written and spoken German and English skills

YOUR JOURNEY WITH US

Have we sparked your interest?

If so, we look forward to receiving your complete application documents, including your earliest possible start date and salary expectations.

Your direct contact for this position is Christopher Johnson.

ABOUT US

Coty is one of the world’s largest cosmetics companies and manages a prestigious portfolio of brands in fragrances, decorative cosmetics, as well as skin and body care. Coty is the global leader in fragrances and ranks number 3 in decorative cosmetics, with products sold in more than 150 countries worldwide. Coty and its brands are also committed to a range of social initiatives and strive to reduce their environmental impact.

For more information about Coty Inc., please visit our website at www.coty.com.

At Coty, we value diversity. We are committed to providing equal employment opportunities regardless of skin colour, background, religion, gender, nationality, sexual orientation, age, citizenship, marital status or disability.